Advocacy & Ethical Storytelling

What it means to handle someone's story with care

There are some stories I approach differently. Not more slowly, exactly.

3 min read

There are some stories I approach differently. Not more slowly, exactly. But differently. With something I can only describe as weight — the awareness that the person at the centre will live with this story long after the organisation has moved on.

Stories involving communities who have already had their narratives shaped by outsiders. Stories involving people in vulnerable circumstances — who may not fully understand what they are agreeing to when they share something. Stories about survival, about loss, about the kinds of experiences that do not reduce to a quote.

When I say these stories need care, I mean something specific. I mean: the person at the centre of this story will live with its consequences long after the organisation publishes it. The story will represent them to people they have never met, in contexts they did not anticipate, for far longer than anyone originally intended. And they had almost no say in any of that.

What care actually changes

Care is the practice of holding that reality at the front of the work — rather than at the back, where it can be noted and then set aside in favour of what makes the story compelling. It changes the questions you ask before you start. It changes whose words appear in the final piece — not a paraphrased version of what they said, edited for narrative smoothness, but their words in the context in which they expressed them. It changes whether you return to the person before the story is published — not as a courtesy, but as a condition.

The clearest way I can describe what care changes — specifically around whose words appear — is this: there is a difference between a story that includes someone's voice and a story that is carried by it. In an impact story written for a water-access project in Mandera, the person at the centre appeared. She was quoted. Her ambition was mentioned at the close. But her own voice occupied twelve words in a story built around donor language and organisational outcomes. She was present the way a person can be present in a room and still not heard. That is not the same as her words carrying the story. And the reader can feel the difference, even when they cannot name it.

The communicator files the piece and moves to the next brief. The editor publishes and tracks the engagement. The funder receives the impact report. The person in the story lives with it — the story is now indexed, it appears in searches of their name, it represents them to people they will never meet, for a length of time that is functionally indefinite. Care is recognising that this is the real consequence of the work — and organising everything else around it.

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